3D Renderings For Real Estate Developers

Many developers have been increasing the use of renderings for marketing and pre-sales over the past few years whether it’s in Seattle, Dallas or Baltimore. As they say, a picture is worth a 1000 words. You can tell buyers the home will have a beautiful view, with high end features, etc. But without a picture, buyers will typically wait until construction is complete, which means more money out of pocket for the developer, longer exposure to the ever-changing real estate market, and slower turn over rates.

3-D renderings allow buyers to imagine themselves in the home much more than a floorplan could; along with allowing customers from overseas to view the property from the comfort of their own home. Letting potential buyers “see the home” before the home is ever built can lead to presale opportunities which reduces the financing costs and increases profits. Therefore, an architecture rendering is one of the best tools that can be used to capture clients’ attention.

With 3-D renderings, buyers can form an emotional connection to the home and visualize what it would be like living in the home. While home buyers may eventually find a home they could learn to live with, giving them a vision of their dream home is priceless. A potential buyer could see for themselves the home made to their needs. The flexibility of our renderings lets buyers create a home they would love. If a potential buyer wants to see how the home could look with bamboo flooring or different color hardwood floors, or even what different paint colors will look like; a developer using 3-D renderings could give the buyers those visions, rather than losing potential clients to the next developer’s model home.

While developers can better pre-sell homes with 3-D renderings, sellers agents can also awaken a potential buyer’s imagination to what a home could look like after a $30,000 to $50,000 remodel, turning that dated 1970’s rambler into a beautiful modern home. And finally, for home owners it can save hours of stress going back and forth to stores trying to figure out how all the elements come together. 3-D renderings therefore can be a great investment of money and time.